Nigerian superstar Davido has set yet another record as ‘Fall’ is named the longest-charting Nigerian song in US chart history.
Since its release 2 years ago, ‘Fall’ has enjoyed a longevity and impact only few records by a Nigerian artist can boast of.
From becoming the first Nigerian video to garner 100 million views on YouTube, Fall has now become the longest charting Nigerian song in Billboard history making Davido the longest charting Nigerian artist on Billboard.
The 2017 hit has now spent four consecutive weeks on the chart moving up from 39th position to the 29th position (the highest a Nigerian song has ever climbed) on the R&B/Hip-Hop Airplay Chart ranking above the likes of Travis Scott’s Yosemite and J. Cole’s Middle Child.
The song’s unprecedented success is a testament to Nigerian pop’s growing influence in the international music sphere—but also to the American music industry’s delayed awakening to its greatness.
In January the star sold out London’s O2 arena in the UK. It comes as industry bigwigs in the US and beyond are waking up to the huge popularity of Afrobeats
In the last two years, Sony and Universal Music have both established offices in Nigeria and struck publishing and distribution deals with up-and-coming musicians.
