MTN Uganda, in partnership with Ker Alur Kingdom, has today launched the MTN sponsored inter-county bicycle racing competitions. The race is a build-up to the 12th coronation anniversary of the King of Ker Alur, His Royal Majesty Ubimu Phillip Rauni III, in October. This sports activity is part of other social-cultural activities supported by MTN, as part of the partnership agreement signed with the Ker Alur Kingdom in 2019.
The bicycle race event is the first ever MTN-sponsored activity in Ker Alur Kingdom. It will be implemented under the theme “Ending Child Pregnancies and Marriage in Alur land”.
The launch of Nwech Gari mipyem ma Ker Alur Oyobo MTN (Ker Alur MTN bicycle races) was held at Nebbi primary school in Nebbi Municipality, were the race kit was unveiled to the public and members of the press. Representing MTN Uganda at the launch, Phillip Odoi, MTN Uganda’s Northern and West Nile Region Business Manager affirmed that the Ker Alur MTN bicycle races, reinforce the objective of the partnership between MTN Uganda and Ker Alur, which is uplifting the socio-economic wellbeing of the people of Ker Alur Kingdom through sports, education, and health initiatives.
Vincent Ochaya, the Executive Director of Ker Alur Kingdom thanked MTN Uganda for supporting this social activity in the kingdom and for recognising the value that cultural institutions have in the community.
“These bicycle races will offer us a platform to sensitise the people in Alur land about the dangers of teenage pregnancies and marriage as we strive to address the issue of poor maternal health in our region,” Ochaya said.
According to the Ker Alur Kingdom officials, there is a current need to address insufficient maternity facilities in Alwi Health Centre III in Pakwach District, Pawong Health Centre III in Nebbi District, and Zeu Health Centre III in Zombo District. To that end, MTN Uganda is set to officially launch a maternity ward at Pakwach Health Centre IV that it refurbished and re-equipped to extend improved maternal services in the area.
In addition to Ker Alur Kingdom, MTN Uganda has partnered with other cultural institutions such as Bunyoro, Tooro, Ker Kwaro (Acholi), and Busoga Kingdom, to support efforts to uplift the socio-economic, and cultural wellbeing of these communities in the areas of health, education, and sports.
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