After six weeks of intense culinary competition, the stage is set for the grand finale of the Royco Cook-Off, where four talented contestants will go head-to-head to determine the ultimate kitchen champion.

The Royco Cookoff began on June 27th, giving Ugandans a chance to win a Kitchen Makeover by using Royco Cubes to elevate their beans. The winners – Katamba Kushabirwa, Kiryowa Martha, Madie Nakie, and Ciola Nakabiri – are thrilled to be in the Finale.

As Royco Cubes re-launched, Unilever announced a social media cook-off challenge that required contestants to share a video preparing beans stew among other meals with Royco Cubes. 20 entrants would win an assortment of Unilever hampers and shopping vouchers to meet household requirements for a month.

The top 4 entrants entered the Cook-Off competition to win a full kitchen transformation including a fridge, cooker, microwave, and other kitchen appliances. They will be judged by renowned Chef Rogers Balamaga and Chef Cathrine Mwebaza based on time spent cooking, the tastiness of meals, presentation, and creativity.

Unilever Uganda is on a mission to have beans as a favorite in homes thanks to Royco Cubes which were relaunched in May 2023 guaranteeing the tastiest beans.

Royco Cubes are a variant of the Royco seasoning brand that also has Royco Mchuzi Mix and The New Royco All-In-One Mix. The brand boasts of over 30 years of turning ordinary meals into delicacies in Uganda.

Royco Cubes are affordable, and one can transform an average meal into a delicious one for just Shs200, enough to purchase two cubes that can advance a half kilogram of beans.

In addition to enhancing taste, the Cubes deliver nutritional value as they are fortified with iron and iodine, giving consumers The Strength to Do More!

“Times have been hard, and Unilever is in touch with the challenges of our society. Royco Cubes have been formulated to deliver the tastiest and most nutritious beans at an affordable price. They are very affordable small cubes, with big taste,” says Esyalai Antony, Managing Director at Unilever Uganda.

As the brand relaunched, a ‘beans conversation’ went viral on social media with the tweeps showing Uganda’s love-hate relationship with beans. Conversations ranged from school memories of bland beans to being served beans on a first date and others in praise of beans if they are prepared well. The official brand pages then literally spilled the beans that Royco Cubes guarantee the tastiest and most nutritious beans at an affordable cost.

“Royco Cubes are easy to use while preparing a meal. There is no complicated recipe process. All one should do is ‘crumble crumble’ the Cubes into the beans stew while cooking and allow them to do the magic,” says Wangechi Gitahi, Head of Marketing, Unilever Uganda.

‘Whether you are preparing your beans meal at home, in the restaurant, or popular Kikomando street food, just ‘crumble crumble’ Royco Cubes for the tastiest beans,” she adds.

“The Cubes are however versatile and perfect for a wide range of dishes that do not require thickening but taste enhancement. We encourage everyone to use Royco Cubes while preparing beans and others dishes like peas, malewa, kinyebwa, boo, and even rice,” says Hilda Aguti, Nutrition Brand and Marketing Manager, Unilever Uganda.

Cubes are available at your local markets, supermarkets, grocery stores, duukas, and other retail outlets across the country and they retail at two cubes for Shs200 and a 40-piece pouch at Shs4000.

More News – https://www.youtube.com/watch?v=N53Sb8iYViM