Uganda Marketers Society (UMS), under the leadership of President Charity Winnie Kamusiime Asiimwe, is delighted to announce the renewal of its partnership with The Chartered Institute of Marketing (CIM), the world’s leading professional marketing body. This renewed partnership, effective from 14th February 2025, reaffirms the commitment of both organizations to advancing the marketing profession for the benefit of marketing professionals, businesses, and society in Uganda and the United Kingdom for the global business impact.
This partnership will build on the success of the initial collaboration, which has seen significant progress in aligning standards of marketing capability, accreditation, and education. Over the next three years, UMS and CIM will continue to work together to enhance access to knowledge, connections, and opportunities for professional marketers, while designing programs to support the development and mobility of the profession.
The renewed collaboration between UMS and CIM will focus on key areas to advance the marketing profession, including developing aligned pathways for professional marketers to obtain membership in both organizations, recognizing specific membership grades with evidence for entry onto agreed levels. Both organizations will prioritize cascading research and content to enhance awareness and reach across Uganda and the UK, while also undertaking joint research projects where feasible. Additionally, UMS and CIM will continue to support events that drive unity and collaboration within the marketing community. UMS will maintain its recognition of the CIM Global Professional Marketing Framework (GPMF) as a global standard for marketing capability, featuring it on the UMS website, nominating a representative for future GPMF reviews, and encouraging members to actively engage with the GPMF capability index.
CMO BREAKFAST
UMS is excited to announce the upcoming CMO Breakfast, themed “The Leadership Leap; Positioning yourself for the boardroom,” scheduled for 25th April at the Serena Hotel, Kampala. This exclusive event will bring together Chief Marketing Officers (CMOs), senior marketing professionals who together with CEOs and other business leaders will explore strategies for advancing into top executive roles and shaping business leadership. Attendees will gain insights into the skills, mindset, and opportunities required to transition from marketing leadership to the C-suite. The event will feature keynote speakers from renowned industry leaders, whose names will be announced soon across our communication channels, offering key perspectives and actionable insights. This gathering promises to be a transformative experience for marketers aiming to elevate their careers and influence within their organizations.
